CSO Øistein Jensen: “The cheapest fuel is the fuel we do not use.”

06.08.2025
As the International Maritime Organization (IMO) accelerates its decarbonization targets, the question of who pays for the transition becomes more urgent. Chief Sustainability Officer Øistein Jensen recently shared his insights with SeaNews on how Odfjell navigates the cost of clean shipping.

More than a cost: a strategic approach 

“At Odfjell, we do not specifically use the term ‘Cost of Clean.’ However, the investments and actions required to comply with regulations and achieve our climate objectives naturally involve associated costs as well as opportunities,” Øistein said. 

He added that Odfjell’s climate risk model goes beyond direct financial considerations. It includes reputational risks, the risk of stranded assets, technological uncertainties, and even our ability to attract and retain talent. 

 

Efficiency first, then fuels 

We continue to invest in energy efficiency as our first line of action. This includes vessel retrofits such as propeller and gear upgrades, propeller boss cap fins, and wind-assisted propulsion systems. Operational initiatives like route optimization and digital decision-making tools further strengthen our efficiency efforts. 

“To comply with frameworks such as FuelEU Maritime and the upcoming IMO Net Zero strategy, we anticipate increasing our use of biofuels,” Øistein said. “The future fuel is going to be more expensive, and the cheapest fuel is the fuel we do not use.” 

Who should carry the cost? 

While efficiency investments are absorbed internally, compliance-related costs such as those under the EU Emissions Trading System (EU ETS) are passed on to customers. 

“It is crucial that cost-sharing mechanisms incentivize shipowners and operators to proactively reduce emissions, while simultaneously motivating cargo owners to select transportation providers who achieve lower regulatory costs through effective sustainability measures,” Øistein explained. 

Financing the transition 

Odfjell’s strong sustainability track record provides an advantage in financial markets. Through two Sustainable Finance Frameworks, Odfjell links financing terms directly to our decarbonization targets. This alignment also strengthens our partnerships with financial institutions that are signatories of the Poseidon Principles. 

 

Looking ahead 

Decarbonization is complex and costly, but essential. By combining energy efficiency, future fuel strategies, and sustainable financing, Odfjell is preparing for a low-carbon future. We are strategically balancing compliance, costs, and long-term competitiveness. 

Read more here.